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Why most founders solve the wrong problem first.
Strategy·8 min read
The best ideas often fail because their creators fall in love with a solution before they truly understand the problem. We explore how to validate the real opportunity before committing time, capital and energy to the wrong starting point.
More insights are on the way.
We are developing a regular series on strategy, validation, funding and growth. In the meantime, if you would like to discuss a challenge or opportunity, we would be happy to hear from you.